As an experience designer, I worked with my creative director, Garuabh Mathure to restructure E*Trade website customer experience. Our main focus was enhancing the experience of trading & portfolio pages on E*Trade. I did an in-depth competitive analysis on the finance digital experience and gathered findings to restructure the site. On the bottom, you will find one example of the portfolio page in cards view to get bite-size information per section.
While we were on the project, Apple watch launched and we saw this as a great opportunity to pitch an Apple watch app to E*Trade. As a team, we brainstormed together to find opportunities and I quickly sketched out the watch screens in wireframes. The final user journey excited the clients and they were able to imagine the use cases. The whole process was finished in a week.