Ideation with WhatIf: Brainswarm

We practiced the innovation methods (in particular insights gathering) they introduced us to.

Some of the values and behaviors central to the WhatIf way:

- being playful

- greenhousing

- developing habits of deliberate freshness

developing hunches: if we only stay with the obvious, then we won't get nothing new.


WhatIf's principle emphasizes the importance of practice and creating ways and environments to support creative behaviors and approaches.