Ideation with WhatIf: Brainswarm
We practiced the innovation methods (in particular insights gathering) they introduced us to.
Some of the values and behaviors central to the WhatIf way:
- being playful
- developing habits of deliberate freshness
developing hunches: if we only stay with the obvious, then we won't get nothing new.
WhatIf's principle emphasizes the importance of practice and creating ways and environments to support creative behaviors and approaches.