Ideation with WhatIf: Brainswarm

We practiced the innovation methods (in particular insights gathering) they introduced us to.

Some of the values and behaviors central to the WhatIf way:

- being playful

- greenhousing

- developing habits of deliberate freshness

developing hunches: if we only stay with the obvious, then we won't get nothing new.


WhatIf's principle emphasizes the importance of practice and creating ways and environments to support creative behaviors and approaches.

Su KimComment