My Role: Concept development, Research, UX design, User flow diagrams

This is a project I did when I was at R/GA as an experience design intern. The interns were challenged to make Citi Bikes better. It was an open-ended question for us to find the pain of current Citi Bike system. Through our customer research, my group focused on the issue around bike availability during busy hours. We came up with a bike reservation system to help the Citi bikers with the seamless process in finding a bike. 

Goal: Create a bike reservation system. Attract the members and notify them about this new reservation system by sending out member e-mails, In-app notification and station kiosks displays. Engage with the customers by partnering with local shops to provide premium access when their bike is reserved. Connect with the customers with an hashtag #CitiCheckIn in social medias.

My approach to problem solving with design:

  • Improved visualization of the available bikes on Citi Bike map
  • Easy sign-in process by reading Citi Bike key with a automated barcode reader.
  • Reduce the steps of reserving.
  • Simple timer and alert system.
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